TikTok, at the early stage, was a short-video app, and further on, it gained immense popularity and paved the way for a great connection among the people. On the whole, more than 1 billion TikTok users are present worldwide. As people are now looking for more hilarious and happy videos, TikTok is now captivating millions of audiences. The interfaces of TikTok are more encouraging to create videos of lengths 15-60 seconds.
By understanding the benefits of TikTok in the online platform, many marketers and businesses are making use of it in an effective way. However, it is not only for marketers; non-profit organizations can also benefit from using TikTok. So, let’s get into the article to know how you can effectively utilize TikTok to promote your non-profit organizations. Moreover, if you are looking to increase brand awareness, then you can choose to buy tiktok shares and make your profile get a higher reach.
Non-Profit Organizations And Tiktok
TikTok has a vast potential to reach a wider audience. With many non-profit organizations struggling to get a younger audience, TikTok opens the door and gives them an excellent opportunity to engage with people. Already some non-profit organizations are nailing with their content in the app.
If you are a beginner in TikTok, you can take insights from the more prominent brands. Non-profit organizations like UnitedWay, UNICEF, American RedCross, World Economic Forum, etc., have acquired more video views and followers on TikTok. Their consistent online presence and solid videos have made these organizations successful.
Five Ways Non-Profit Organizations Can Benefit From Tiktok
1. Make Awareness
If a single incredible video doesn’t cover all the beautiful works you have done, no problem, go with a series of videos highlighting various aspects of your organization. It will be best practice to post at least three videos daily. For example, you can create a video on how the non-profit organization works for the community.
2. Create Videos On Your Upcoming Missions And Programs
Showcase your incredible programs and themes of those in a video. If you plan ahead of time and promote your activities on TikTok, you may gather many volunteers or participants for the events. As TikTok has an enormous audience base, it’s no doubt your promotions may reach sky-high. You can also use hashtags for better publicity. Hashtags like #Savethe Children, #donateblood, etc., are already trending on TikTok. If your organization is working on different themes, then pick on the catchy words and put them into your description section.
3. Partner With Influencers
Most non-profit organizations work for a cause. For example, when you make a celeb participate in the marathon, then it may drive more traffic to your site. In addition, when you partner with influencers who have millions of followers, it would be effective. These influencers will help you great for spreading the word. It is a double advantage when partners also post your organization’s videos. Your organization can step forward without delay and approach the influencers who have done these activities in the past.
4. Cross Promotion And Repurposed Videos
Videos have more approachability than posts, so your TikTok videos need not be available and present just in TikTok. You can cross-promote your content to various other social media platforms too. In the same way, you can use the same videos from other social media accounts on TikTok. In both ways, it is helping out your organization. If your organization is seeking better growth in a short time, you can utilize Tikviral to the fullest potential.
5. Help You Raise Donations
TikTok, in recent times, has launched a donation stickers feature. When you add this sticker to your video, the audience can make an in-app donation to a particular cause. Video creators can pick up the charity they want to direct gifts to and place it in their videos. Furthermore, you can add the organization’s link so that they may know more about the organization’s activity and people may support them.
When viewers click on the donate button, it will redirect to a link where they can donate money. Isn’t that TikTok is making every most excellent activity with simple interfaces? Yes, of course! It is not only available on video posts; it is also applicable to stories and Lives. Additionally, in TikTok Live, there is an option called virtual gifts. Users on their profile can notice a new gift box icon to send virtual gifts. It is more like Reddit awards where the receivers can trade them for real money.
TikTok has eye-popping statistics about the growth over the last few years. It never failed to impress individuals and marketers. To make more aware of your non-profit organizations among the audience, you can try using Tikviral, which helps to have an immense reach. We hope this article will find you the best practices to beat the TikTok competitions and list at the top of the organizations. Thanks for reading!